Branding of a Corporate Image 2010 - 2011
Client: LeShop.ch, Switzerland's number one online supermarket
Mandate: Concept & creation of visual communication
We call it the "scrap concept".
We use the shopping bag as the main visual to express the green way of shopping today is LeShop.ch.
The target groupe visual was express always in black and white. The emotion was captured into the bag to express : for example, more time to play with Luca!
The visuals were light to show that shopping at LeShop.ch it's easy and simple.
Finally we created a 3D touch to create a visual link beetween the print world and the web with the corner of the page.
A lot of visuals were created for different use and playing with the scrap concept idea.