Desiring a professional and unique visual logo designed for both the varied age and affluence of their female market, elegant form and fluid line were imperative in the vision for the future of the company.

Admiratif gave a fundamental criterion in the design work relying on "word play."

The french word "TIF" is slang or a synonym for the word "hair" and of course the use of this in the company's french name AdmiraTIF, which means admiring or appreciative creating the brand's key label.

The secondary but equally strategic mechanism was the visual establishment of a liaison of the Hair Salon, Nail Salon and the Jewelry shop via femininity characterized with signature pink and "flowing" form expressed in smooth lines of motion.

So, the last focal point remained the signature "A" of the logo. The letter A in french signifies the word "like" or "as" before a noun. Ex: As admiring, like hair, like/as woman, like style, like nails.

We presented our concept designs, workshopping and print applications to Amiraitf. One week later, we received the good to go and here are the results of this collaboration.